The marketplace giants, such as Amazon, Alibaba, eBay, and etc, charges a relatively high commission to sellers. For example, when you sell a lipstick to a buyer at 30 USD per unit, the platform, Amazon, takes 15% as a closing fee on average. Moreover, you as a professional seller on Amazon need to pay $39.99, a monthly service fee, plus a payment transaction fee if it is a credit card payment. All of these costs could be approximately 20% or higher. This causes a seller to add this portion on top of the retail price, and eventually, the product price becomes more expensive than what it should have been. Otherwise, the quality of the product would be downgraded. In addition to that, the amount of money that you need to spend to attract a potential buyer/user, also known as a marketing fee is a big portion of the expenses. One of the best strategies in promotional activities is a user spontaneously loves and shares the product that he/she purchases on social media. In this case, you would not have to pay a significant amount money to generate a traffic to your website. Furthermore, in the case of the international trade, international wire transfer fee could possibly be high as well. The last issue is that 20% of consumers who have purchased an item online at least once have experienced an empty delivery or a scam from their online purchase.

The original idea of Zooblin comes from these problems. Zooblin provides its solutions to the existing problems. Zooblin is the world-first social influencer-focus e-commerce platform with 2 to 5% cashback to customers, donate-n-share, a relatively lower platform commission, approximately 5% lower than others, and fees and a blockchain payment system to solve the above problems. The smart contract working as an escrow system will enable to provide secure user experiences to users. Moreover, it has a social sharing feature that a loyal customer is willing to share her/his purchase history with a good will, whose details would be described later.